§ 10.1. Purpose.

The purposes of these regulations are:

(1)

To encourage the effective use of off-premises outdoor advertising as a means of communication in the City of Patterson;

(2)

To maintain and enhance the aesthetic environment and the city's ability to attract sources of economic development and growth;

(3)

To improve pedestrian and traffic safety;

(4)

To minimize the possible adverse effect of signs on nearby public and private property; and

(5)

To enable the fair and consistent enforcement of the provisions set forth herein.

(Ord. No. 565, § 1, 7-2-2002)